Joico Defy Damage Protective Shampoo 300ml

Joico Defy Damage Protective Shampoo is a gentle daily cleanser designed to support bond strength and colour longevity. Its rich, luxurious lather removes dirt, impurities and buildup without roughing up the hair cuticle or stripping vibrant colour.

The formula helps leave hair clean, smooth and healthy-looking while supporting resilience against daily styling and environmental stress.

Benefits

• Free of SLS/SLES sulfates
• Gently removes dirt, impurities and buildup
• Helps support bond strength
• Helps protect colour longevity
• Leaves hair soft and shiny
• Supports stronger, more resilient strands
• Rich lather without stripping the hair

Key Ingredients

SmartRelease Technology
Continuously releases Rosehip Oil, Arginine and Keratin to help repair, strengthen and protect hair from daily styling stress.

Protective Lipid
Helps defend against thermal, chemical, styling and UV damage.

Moringa Seed Oil
Rich in antioxidants, vitamins A and E, zinc and silica to help support softness, shine and hair strength.

Arginine
Helps strengthen hair bonds and support bond renewal.

How to Use

Apply to wet hair.

Massage gently to create a rich lather.

Rinse thoroughly.

FAQs

Who is Joico Defy Damage Protective Shampoo best for?
It is ideal for damaged, weakened or colour-treated hair needing gentle cleansing and protection.

Is it sulfate-free?
Yes, it is free of SLS/SLES sulfates.

Does it help protect colour-treated hair?
Yes, it is designed to cleanse without stripping vibrant colour.

Can it be used daily?
Yes, it is formulated as a gentle daily cleanser.

Does it help strengthen the hair?
Yes, it supports bond strength and overall resilience.

Will it leave hair feeling dry?
No, it is designed to leave hair soft, smooth and healthy-looking.